Slice 01 - tesB Mashead Slice 02 - tesB Mashead Slice 03 - tesB Mashead Slice 01 - tesB Mashead
Slice 05 - tesB Mashead Slice 06 - tesB Mashead Slice 07 - tesB Mashead Slice 08 - tesB Mashead

 

 

 

Cheng Grace Yan

  

 
 

PhD Student

Education

B.S- Department of Tourism Management, Nanjing University, Nanjing, Jiangsu, China

M.S.- Department of Hospitality and Tourism Management, Purdue University, West Lafayette, IN, U.S.A                                

Master Thesis: International Heritage Visitors in Huangshan, Xidi and Hongcun in South Anhui, China: A Market Segmentation Approach

Research Interests

My research interests pertain to the cultural and psychological aspects of tourism. I am interested in discovering how people, through the participation of tourism, enrich or rediscover their own identities as well as change their perceptions of the world. Meanwhile, I am seeking understandings of the inter-relationships between gender, socio-cultural background, ethnicity and the motivations for cultural-heritage tourism.  Maintaining the authenticity and the integrity of cultural and heritage tourism sites by applying anthropological methods is also encompassed in my research interests.


Advisor: Dr. Carla Santos

Contact: cyan2@uiuc.edu

Publications

Zhang, S., Morrison, A., & Yan, C.(2006). Comparative Analysis of Destination Marketing of U.S. and China. Tourism Science, 27-32.

Yan, C., & Morrison, A.(2005). The influence of visitors’ awareness of world heritage listings: a case study of Huangshan, Xidi and Hongcun in southern Anhui, China. Journal of Heritage Tourism,

 Kline, S., & Yan, C. (2005). Bed bugs: bad dreams, bad publicity, and bad for business. The rooms chronicle, 13(2), 6-7.

Conference Presentations

Yan, C., & Morrison, A.(2006). Towards a classification of cultural and heritage tourists in Huangshan, Xidi and Hongcun, South Anhui, China. 2006 ISTTE Conference, Las Vegas.

Yan, C., & Morrison, A.(2005). The influence of visitors’ awareness of world heritage listings: a case study of Huangshan, Xidi and Hongcun in southern Anhui, China. 1st Destination Branding and Marketing for Regional Tourism Development International Conference, Macao, China.

Yan, C., & Morrison, A. (2005). Profiles of Heritage Tourists and the Case of Xidi, Hongcun, Huangshan in Southern Anhui, China. 11th Annual Graduate Education and Graduate Research Conference in Hospitality and Tourism, Seattle, U.S.

Yan, C., So, S.I., Morrison, A., & Sun, Y.H.(2005). International tourists to Taiwan: a market segmentation approach. 11th Asian Pacific Tourism Annual Conference, Gaoyang, Korea.

Professional Experience

Tourism Research Assistant Intern  

Convention and Visitors Bureau, Fort Wayne, Indiana (05/2006-07-2006) 

  • Research and create a $ 100,000 Tourism Marketing Plan for the Historical Genealogy Department of the Allen County Public Library

Research  Associate

Huangshan, Anhui, China    (07/2005-08/2005)

  • Conducted research on international heritage tourism in Huangshan, Xidi and Hongcun for Anhui University and Tourism Administration of Anhui Province

Research Assistant

Department of Hospitality and Tourism Management, Purdue University   (08/2005-Present) 

  • Assist Dr. Alastair Morrison to conduct research work on culture and heritage tourism.