Tourism Laboratory for Economic and Social Behavior Research
TesB's mission
TesB, the Tourism Lab for Economic and Social Behavior Research, works
with a wide range of tourism and hospitality organizations, companies,
and government agencies to maximize the social and economic benefits
from their tourism development initiatives.
Our strength: we know the business and we
care about the community!
TesB offers a unique combination of expertise, bringing together economic
and business perspectives and the understanding and concern for sustainability
issues, impact on the environment, and a strong commitment to the cultural
well being of all communities involved.
Most qualified researchers & best facilities
Located within the University of Illinois, TesB is a focal point for
a vibrant tourism and hospitality research activity. The tourism lab
brings together leading experts with solid industry experience and impressive
academic record.
TesB's state of the art research facility includes an experimental
lab that is fully equipped to research and answer your most pressing
questions. We tackle your everyday research needs to the most demanding
tasks with a variety of advanced research tools and methodologies: From
dynamic, web-based surveys, data analysis and videotaped focus groups
to studies of tourists' consumer behavior in a fully simulated, computer
lab environment.
We deliver reliable results that you can
work with
TesB's studies, tests and experiments are followed by meticulous examination
of data and results, sound statistical analysis and above all thoughtful
reports, managerial suggestions and implications that apply directly
to your decision needs.
Here are some of the things the team at TesB can
do for you:
- Feasibility studies
- Destination marketing
- Marketing research
- Media effects studies
- Economic impact Forecasts
- IT, data and decision support solutions
- Cultural tourism development studies
- Strategic planning
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