Shifflet Annual Report

D.K. Shifflet & Associates (DKS&A) was commissioned by the Illinois Deparment of Commerce and Economic Opportunity to provide a comprehensive Travel Analysis of Illinois' domestic travel market. The report examines key elements of Illinois' travel industry, highlights significant travel changes, and draws comparison between Illinois and competing destinations.

This report will help Illinois plan strategically for the future by providing actionable information to guide marketing and advertising programs.